If your company's profit growth has slowed, it's a good idea to check if you're missing any details—after all, in marketing, it's the details that matter most. By paying attention to the little things, you can attract and retain more customers, complete more transactions and increase their average volume, set favorable prices and reduce unnecessary expenses. By reading this book and applying the “guerrilla” techniques collected by the author, you will increase your profit to the maximum possible. This book will be most useful for owners of small companies, as well as for managers and employees of marketing and advertising departments.