In an epoch, when all changes quicker, than have time to notice it, the best exit - to attract clever, creative people and create for them an environment in that they would think of new ideas to develop. "As Google" works will tell how to obtain it.Page after a page chairman of board of directors Eric Шмидт and vice-president Jonathan Розенберг expose secrets, as they succeeded to build a great company. you know, as in Google develop a corporate culture, attract talented specialists, think of innovations, insoluble tasks decide - and all with numerous histories from life of Google, that is published first.The audio recording is the brief version of the printed book.Table of contents :01 Preface02 Simply go and talk with engineers03 When surprizing to such is not04 Clever креативщики05 Unerected pyramids06 Hold them in crowd conditions07 do not listen hippopotamuses08 Form a company round people with the greatest influence09 will Set a culture "yes"10 do not search more rapid horse11 Specialized12 Iditol by the road13 the Gregarious effect14 Инсайт, that is impossible to teach15 Ability to conduct interview - most important skill16 Friends do not allow to the friends to hire (or to move forward on service) friends17 Sell M M's, and abandon a raisin/pl to itself18 Career. Choose "Ф‑16"19 Decisions: veritable sense of consensus20 Make decision on the basis of data21 Meet every day22 riding Law23 Be open by default24 Begin a dialogue25 As there London?26 Partners - operate as diplomats27 What innovation?28 First of all is an user.29 Able to think of possible. and impossible30 70/20/1031 20 ремени32 Lose beautifully33 Conclusion: will imagine inconceivable34 Origin of social networks (and стартапа under the name Facebook)35 Role of government36 the Next generation of clever креативщиков.

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