“The founder of one of the most successful insurance companies in Russia, RESO-Garantiya, Sergei Sarkisov, repeated more than once: “Insurance is not bought, insurance is sold.” Following this idea, we avoid “warming up the air” with large-scale advertising campaigns and prefer to invest in recruiting and training agents, in systematic work to maintain and develop the agent network. In addition, we spare no expense in improving the service and simplifying the procedures for receiving insurance compensation, since the best advertising for an insurance company is timely payment of insurance compensation. It would seem a simple recipe for success, take it and copy it. But not everyone succeeds, or rather, only a few. Why? Ivan Rybkin’s new book, “Secrets of the Insurance Manager’s Skill: How to Quickly Recruit Agents and Effectively Manage a Group,” will help solve this riddle. The fact is that at RESO-Garantiya we have built a unique development scheme, which is based on the support and development of an agent network through a system of management groups...”