The fact that the novel “The Master and Margarita” immediately “grabs you” and “draws you in” and “doesn’t let go” until the last pages has been noted by many. But how is this achieved? What means of speech are used to create images that produce such a stunning impression? How does the magical become obvious and even ordinary? What is Mikhail Bulgakov's innovation in terms of the use of artistic techniques? What is behind the concept of “authorship” of a novel in a novel? What is the genre nature of the work and is it homogeneous? These are the questions that interest the author of this book. We hope that they are also interesting to you, the reader.