Our expert Dmitry Мо is a teacher of Russian School of Management, business-consultant on the strategic marketing and франчайзингу - will tell in ether of "bookshelf" about a book "Marketing Breaking" Phil Бардена and volume, what is actually wanted by a customer. "Marketing must be oriented to that, to create character of product, advertisement, brand. To operate so that a man minimum thought and maximally consumed, doing it on an autopilot". In this book consumer behavior is analysed by means of modern science about making decision. An author tells about reasons of feasance of purchases on the example of brands and services, tells that takes place in consciousness of customer, when he makes decision, and as possible to draw on modern scientific researches in marketing. It is a book for marketing specialists that want better to understand consumers, and for consumers, that want to know, what exist methodologies of manipulation their decisions. Listen the project of Russian School of Management "bookshelf", not to drown at-sea business-literature!

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