Our expert Dmitry Мо is a teacher of Russian School of Management, business-consultant on the strategic marketing and франчайзингу - will tell about principles that is actively used by пиарщики and advertisers, creating advertisement texts, видеоролики, advertisement modules, context advertisement, influencing the same on consciousness of the target audience. "Чалдини writes in the book on such natural, but out of control process, as manipulation, that in any case is used by everybody. The practical knowledge expounded in a book "Psychology of persuasion" will be useful not only in business but also in everyday life". It is accepted to consider that psychology is intuitively clear to any judicious man, and that is why separately studying her is not needed. However the author of this book asserts that any man, studying strategies of persuasion from the scientific point of view, will be able in several times more effective to convince surrounding and build relationships with other people. Scientific basis allows exactly, changing quite little in the behavior, to get striking results in area of effective commonunication and influence on people. Each of us it was necessary to run into that our requirements are not executed, requests remain unheard, and wishes - untaken into account. Why so does take place and how to operate in similar situations? Answers for these questions you will find on the pages of this book. She will teach it easily to get along at the most difficult task - honestly, ethic and it is correct to line up relationships with other people. Listen the project of Russian School of Management "bookshelf", not to drown at-sea business-literature!

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