Are you sure you're not in sales? So what do you do when you present promising ideas to your colleagues at a meeting? When do you convince children to study? Or when, as an entrepreneur, you are recruiting an investor for financing? In all these and many other cases, we encourage other people to take action, which means we are engaged in “selling without selling.” We persuade, convince, influence others so that they give up something they have in exchange for what we have. This amazing truth is substantiated and revealed in his book by the popular American writer Daniel Pink, whose works have been translated into 32 languages and more than a million copies of his books have been sold in the USA alone. Most importantly, he redefines the art and science of selling. This is the practical benefit of reading a book - it can change the way you see the world around you and your actions at work, in society and at home. This includes “sample cases”—author-assembled collections of tools and information, assessments and exercises, checklists, and recommended reading. You'll learn three qualities that successful salespeople have and how to make the most of them. Get acquainted with the technique of pitching and its six modern varieties, get lessons in improvisation and service. The book should be read by anyone who wants to influence other people more effectively. After all, it is human nature to sell; it is an integral part of his nature.