When making any decision, we are influenced by a variety of forces and circumstances, but we rarely think about how significant this influence is and how important it is to be able to resist it, so as not to later regret what we did. Whether it’s buying real estate or choosing a place for a romantic dinner, starting a new job or implementing a new personnel management system, the final decision depends on our ability to respond to the negative impact of factors that can negate all our endeavors and change our original plans .Francesca Gino, the author of this book, a professional psychologist and sociologist, a teacher at Harvard Business School, and a negotiation specialist, states: “The forces that influence our decisions can be divided into three groups: 1) internal forces, the source of which is ourselves ; 2) forces, the source of which is our relationships with other people; 3) external forces acting in the world around us. I draw on various studies that compare all these factors, because by understanding their nature and taking into account their impact, we will be able to make better decisions and better understand their consequences.