That general at Google, Snapchat, Tinder, Amazon and Uber? All of them are platforms, representatives of business model that last 10 brings in to the proprietors an enormous return. Essence of platform is in that she creates a not product, and ecosystem by means of that it is easy to open new business, and to the salesman and customer more comfortable to co-operate. Platforms took the internet: on the stake of Facebook is 25сех visits of global network, and Google provides almost 40 internet-traffic. However this scale was while estimated by not all. Authors tell about that changed in the structure of modern business, as it influences to work of companies and how businessmen and leaders must adapt oneself and prosper in new economic terms.Why it is needed to listenare the Platform business models - most profitable. you will understand how they are arranged, and able to use them in the work.- In in detail mechanics of work of platforms understands an audiobook from the different spheres of economy.- Authors are practices. They personally participated in development of ten of business models that brought in to the companies millionth returns.Алекс Моазед is a director general and founder Applico, among the clients of that company from the list of Fortune 500, specialist in area of mobile and platform technologies. He is often invited as an expert TV channels of Bloomberg, CNBC and Fox, his articles are printed in Inc. Magazine, The Wall Street Journal and The New York Times. Nicholas Johnson is a head of department of platforms of company Applico. Exactly he develops and destroys new platform business models to the market. At the beginning of the career Nicholas worked as an editor in Institute of the new economic thinking and cooperated with the largest economists, including with a few nobel laureates.

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