Management gurus and consulting firms are coming up with new management models and theories at an alarming rate, which quickly gain the status of “innovative” and “progressive.” Advanced managers rush to implement them, but almost never achieve the expected success: after all, business is not really rational and cannot be squeezed into the rigid framework of theory. The craze for each new theory brings its own set of problems that the next one promises to solve. Each corrects the shortcomings of the previous one, but generates new “side effects”. The result is a vicious circle, the only way to break out of which is to stop and think: is it worth listening to yet another guru who promises to solve all your problems? Do you want your company to reach a new level of development and decide to hire business consultants? Do you dream that they will help you implement the most modern ideas that will solve all your problems at once? Read this book first. It’s about how “progressive” ideas that seem like a panacea can fail to give you the desired results, or even do you a disservice, if you follow them thoughtlessly, trying to squeeze your company into the corset of a newfangled theory, regardless of the true interests of the business and employees .The book is intended for consultants, people who hire consultants, people far from consulting, and everyone who has at least once wondered at work whether everyone around them has gone crazy. After reading this book, you: you will learn how the failures of fashionable management theories are hushed up , allowing them to destroy more and more companies; you will understand why you cannot treat people as assets that need to be controlled, measured, standardized and optimized; you will receive a universal author's tool for measuring the truth of management theories.