That did assist the unprecedented height of company Amazon? How did Jeff Безос, founder and head of company, manage to convert a bookstore into business by a cost trillion of dollars? Безос does not hide the secret of success : annually he tells about the strategy and management principles in letters to the shareholders. Steve Андерсон attentively studied the letters of Безоса and distinguished 14 key principles of height of business from Amazon. you know, as Jeff Безос manages the company, and able to apply these principles in any business and in any industry.

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