The techniques presented in the book create word of mouth within days of promotions being implemented. You will understand how to make money not only on the product or service that you sell, but also on the resource that you have. Every entrepreneur who is ready to experiment, implement new tools and create a wow effect should have this book. Many tools will seem too daring to you, but this is the only way in the current realities that you can stand out from other companies and take leadership in your niche.