A textbook is written in accordance with the Federal state educational standard of higher education to direction of preparation "Advertisement and public relations". History of advertisement is shown as the economic phenomenon and part of history of human culture and civilization| she is tied up with history of daily occurence, history of art, science and technologies and т. of д. Exposition is begun with genesis of advertisement communication in prehistoric time. The modern state and progress of world advertisement industry trends are examined in the last head. Text is accompanied in a number of illustrations. Material is divided into basic and additional, to every theme methodical developments are added.For the students of бакалавриата student on directions of preparation "Advertisement and public relations", "Trade business" and "Management", and also for studying "History communications", "Коммуникологию", "marketing History" within the framework of other educational directions.