"In the novel Happily Ever After by the popular French writer Emile Zola, readers immerse themselves in the atmosphere of a large Parisian store at the beginning of the 19th century. The author reveals the complex relationship between employees and management, recreates the atmosphere of continuous movement, noise and excitement of a large trading house. The feeling of competition, search success and a stunning variety of goods create a unique world where the heroes seek happiness in consumption and material values. Zola successfully leads readers to question the values and morals of society, reflecting the subtle stages of the development of the capitalist era. The novel "Fortunate Ladies" is an important work only for lovers of classical literature, but also for those interested in the problems of modern consumerism and socio-economic development."