The features of forming of business modern company image are examined in a monograph, factors influencing on reputation potential and investment possibilities of home business are determined. Business reputation is determined in the context of development of tool of sociocultural administrative technologies, quality of the system of corporate management, integrations in her corporate social to responsibility. Especially paid attention to research of the problems related to positioning of company on modern global markets, exposure of причинно-следственных connections of economic and social activity of company, choice of mechanisms and instruments of forming of business reputation. For research workers, leaders of enterprises, PR- of managers, and also teachers and students of institutions of higher learning.