PR

A discussion about the nature of political power, and the author’s attempt to answer global questions: why are millions ready to submit to the will of one? W...

PR communications are a key way to create and manage a company's image. If you understand how a press release differs from a police report and why you should...

Creative marketing is good. Ingenious marketing is great. But it’s not enough. In order for marketing to bring tangible results - that is, increase profits -...

Information fraud, manipulation, false attitudes, misleading - this is our everyday cruel reality. Even with life experience, we find it difficult to navigat...

What do a person’s character type, knowledge, reputation, expressiveness, attractiveness, and history of relationships with other people have in common? Or h...

Modern business looks like this: Digitalization is the basis of business processes, and agile is the basis of business management. We are discovering the wor...

Easy and popular, written in simple language on topics that are “hanging in the air” today. An attempt to understand how and why people change along with cha...

80% of information is conveyed through gestures, facial expressions and intonation. By catching their changes, experienced speakers control the attention of ...

The world of retail is constantly changing. According to S. Scamella-Katz, its largest metamorphoses have occurred over the past few years. Based on an analy...

This book describes the basic management tools that can save your company from organizational chaos and take it to a new level of development. Each chapter c...

The textbook examines the basics of building the structure of a modern sports organization, reveals the content of management functions, methods of managemen...