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Is it possible to effectively and without violating ethical standards persuade another person to fulfill your less than pleasant request? How to convince you...
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It all started with the fact that American musician Derek Sievers tried to sell his own discs, but could not find a distributor who would risk working with a...
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Strategy is a key factor influencing important decisions. The concept of strategy, which originally appeared as a military term, later spread to other areas ...
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Dmitry Kot is one of the most famous copywriters, business coach, director of the Agency for Selling Texts, author of the best-selling book “Copywriting: How...
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This book received the most prestigious award for popular science literature from the Royal Society of London in September 2017 (the award is also called the...
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“The battery is dead”? “Professional burnout” syndrome? Have you reached “energy bottom”? Most people at such moments prefer to buy effective pills, find a w...
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Every person can share their experiences and tell interesting stories from their lives. And if we talk about an expert, then this becomes a conscious necessi...
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In the modern business world, the most important factor is information - and no one collects information as efficiently and effectively as spies. So why not ...
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What could be more valuable than money? In our expansive times, the greatest projects and giant corporations are created and crumble into dust. What, or rath...
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The authors have created a relevant, convenient, inspiring guide for leaders, managers and professionals in their field, as well as for everyone who strives ...
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What kind of manuals and guides have not been published for ordinary workers... These books describe everything you can imagine: features of writing a resume...
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We present to your attention a book on creating websites for entrepreneurs. This book does not contain descriptions of the technical aspects of the website d...