PR

The book by Mark Tungate, a renowned journalist and author of a number of popular books on advertising, fashion and branding, provides a detailed and consist...

Do you want your creativity to be recognized? So that people use your product, forgetting about competitors’ offers? And will your content excite your target...

Konosuke Matsushita is one of the greatest entrepreneurs of the 20th century, the creator of Matsushita Electric. Many Japanese call him the “God of Manageme...

Using examples of companies from different industries, the authors of the book, K. M. Christensen and M. I. Raynor, show that constant profitable growth can ...

Why do you do something this way and not another? Is the experience of major corporations really what your company needs? Do management gurus really know you...

“It is necessary to reduce and simplify, cheapen and improve our state and cooperative apparatus, our People's Commissariat and self-supporting institutions ...

“...This is where the question arises about the correct selection of personnel, about developing personnel, about promoting new people, about the correct pla...

MBTI (Myers-Briggs Type Indicator) and Carl Gustav Jung - the fascinating story of the creation of MBTI! What motivates different MBTI types? Practical recom...

The workshop is written about the habit of getting up early, how to love early mornings, how to create your ideal schedule. There are no clear instructions i...

Alexander Gorny selected 300 of the most representative businesses from around the world, analyzed successes and failures, which will become an indispensable...

If you are a person of pre-retirement or retirement age, if you have received a classic Soviet higher education in the humanities, natural sciences or engine...

The work examines current issues in developing a marketing strategy for a law firm, including analyzing the concept and types of a company's marketing strate...