Book, here already a few years occupying the overhead lines of the book rating in the USA, now in Russian language! The author of book is sure that video is a powerful instrument of communication. It can change motion of history, inspire and help a commonunication. It is possible to take off something truly steep on a simple cell and in truth terrible - on a ground with a professional equipment. Important, what "ingredients" you have and as you them will connect. It is necessary to intrigue your future audience, think of their interests and worry about them. Whether you take off the birthday of the child, whether do проморолик of some product or create (as you hope) sensational video for YouTube, this book will help you it is not simple to improve video, and to do his ideal!STEVE СТОКМАН is a founder of company Custom Productions, Inc., Los Angeles. Producer, scenario writer, writer and stage-director of hundreds commercial and authorial rollers and films, clips and televisional shows. He wrote, спродюсировал and made a movie "Two weeks", that was marked a studio Metro, - Goldwyn - Mayer in 2007.