The book "Personality Analysis: The New Science of Evaluating People. Unsuccessful in Business, Home, and Social Life" by Catherine MG Blackford and Arthur Newcomb is an important study of modern psychology and sociology. The book deals with the psychological analysis of people's characters and their interaction in various spheres of life, from business to personal and social environment. The authors examine how certain personality traits can influence success or failure in various areas of life, draw practical conclusions and recommendations for those who wish to better understand the people around them. This book will be a useful reference for those interested in psychology and interpersonal relationships.