"Apology for Newspeak: How to Understand and Evaluate Success" is a book written by French philosopher Thierry Sandro. In his work, the author examines the phenomenon of the "new rich" in modern society and proposes an analysis of their role and significance. Sandro expresses deep thoughts and reflections on how they stand out from the rest of the population, what values and motivations guide them, and what impact they have on society as a whole. This book is an invitation to a discussion about the role and place of the new rich in today's world, and how they can contribute to or hinder social development.