People trust advertising less and less, avoid it and simply stop noticing it. As a result, the cost of advertising campaigns has become incommensurable with their impact. This is bad news. And the good news is that people have not stopped trusting other people, especially if they like them.

Today, many global brands already spend up to 75% of their advertising budgets on influence marketing - promoting products and services through personal pages and accounts of opinion leaders who can quickly "warm up" the audience and give a powerful impetus to consumer demand.

If you haven't already, it's time to start! And this book will be the best assistant for you - a step-by-step guide to increasing consumer loyalty and brand recognition through influence marketing. After reading it, you will learn how to see your target audience, select the people you need, find an approach to the most famous personalities, learn how to properly formalize relationships with influencers and how to evaluate the effectiveness of cooperation.

The book will be incredibly useful to all marketers , as well as owners and managers of various businesses.