The history of the legendary brand is described in dozens of books. But none of them, no matter how beautifully presented, can compare with the work of the family member himself. Francesca Cartier Brickell, whose great-grandfather was the youngest of the founding brothers of the Maison, spent more than a decade traveling the world in search of the authentic and hitherto unknown history of Cartier.

This book is an incredibly gripping tale of three brothers who turned their grandfather's humble Parisian jewelry store into a global luxury empire. Their motto was "Never copy, only create" and each had their own talent: Louis is a visionary designer who created the first men's wristwatch to help an aviator friend tell the time while keeping his hands on the plane | Pierre is a master of bargains who bought the New York headquarters on Fifth Avenue for a necklace made of natural pearls | and Jacques, a gemstone expert whose trips to India gave Cartier access to the world's finest rubies, emeralds and sapphires.

Cartier is ten years of research, archival photos, personal letters and testimonies from those who who once worked or was familiar with the family and the brand.

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