Digital marketing mix. Textbook
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The original concept of digital marketing is presented - a mix in the format of four interrelated elements SEO, SMM, content marketing, advertising. For the first time in scientific literature, the use of SERP-Features special elements of search results is considered. For students and teachers, students of advanced training institutes, a wide range of readers interested in digital promotion of goods and services of organizations to a competitive market.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/66486848/UA
Data sheet
- Name of the Author
- Шевченко Д. А., Шевченко Д. Д.
- Language
- Ukrainian
- Age
- 12
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The original concept of digital marketing is presented - a mix in the format of four interrelated elements SEO, SMM, content marketing, advertising. For the first time in n...