"Arguing is an art comparable to playing chess," says Henry Zhang, president of the Yale Debating Club. “Consequently, those players who don't understand the rules or tactics lose easily.”

The art of arguing is a vital skill. Having mastered it, you will not only learn to see the flaws in the argument - both your own and the argument of the opponent - but you will also be able to resist manipulation by those who are interested in convincing you of deliberately false theories or inspiring ideas that contradict your own interests.

Persuade and Conquer is a systematic guide for those who want to master the art of successful argumentation. A consistent analysis of logical errors using examples from life and popular culture will indicate ways to overcome them, teach you how to use effective counterarguments and defend your own interests in heated negotiations.

Publisher's layout saved in PDF A4.