Quantum Leap Marketing. If you don't implement it today, your company will not exist tomorrow.
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The world is changing so rapidly that most business strategies become obsolete even at the development stage.
Modern marketing works in four dimensions: product, emotions, data, social networks. This book talks about the fifth dimension - the quantum marketing of the future.
Raja Rajamannar, Director of Marketing and Communications at Mastercard, will talk about how consumer loyalty and advertising will change, how to use the latest achievements of neuroscience to distinguish your brand in the continuous flow of information, and why AI will be the new driving force in marketing.
Editorial layout preserved in PDF A4.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/66337636/UA
Data sheet
- Name of the Author
- Раджаманнар Раджа
- Language
- Ukrainian
- Age
- 12
- Series
- Атланты маркетинга
- Release date
- 2021
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The world is changing so rapidly that most business strategies become obsolete even at the development stage. Modern marketing works in four dimensions: product...