Visual manipulation in advertising. How to use images to convince to buy?
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The book is about how images make the seller perform the desired action, up to and including making a purchase. On the basis of the research conducted, advertising campaigns were carried out, which, as examples, demonstrate the power of visual manipulation (neuro-visual programming) in advertising.
The book will be useful for both sellers and ordinary buyers, because they will learn to see how sellers push them to spontaneous purchases.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/38977756/UA
Data sheet
- Name of the Author
- Косарев Anatoliy Vladimirovich
- Language
- Ukrainian
- Age
- 16
3 books by the same author:
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The book focuses on how images force the seller to perform the desired action, up to and including making a purchase. Based on the conducted research,...