Capture the attention of the public. Inspire people to take action. Convince the interlocutor that you are right. Direct the conversation in a direction that suits you. All these tasks are easily solved with the help of communicative hypnosis. And this is not about magical passes or manipulations in the psychiatrist's office. We are talking about a coherent system of principles and techniques that help achieve phenomenal results in communicating with others. The author of this system, international business coach Angelina Sham, has been teaching top officials of Russian and foreign companies to manage communication with subordinates, clients, friends and relatives for more than 18 years.After reading her book, you will learn how to:< /p>• Launch a series of motivating "slides" in the interlocutor's head that will lead the person to the solution you need|• Find and use words that control the biochemistry of others|• apply SPLEAN technology that focuses on a system of prompting questions|• master the magic of direct commands.