Modern copywriting. How to create texts for literature, cinema, advertising, media, business communications, PR and SEO
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This book is devoted to the process of creating texts of various types. It analyzes both general and specific requirements for copywriters. The theoretical understanding of the main issues of copywriting is accompanied by an abundance of specific tips and examples from the experience of famous copywriters, which turns it into a practical guide - into a reference book for a modern copywriter.The book will be interesting and useful for both beginners and experienced copywriters , as well as students and teachers of universities that study the creation of text of various types.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/67777205/UA
Data sheet
- Name of the Author
- Назайкин Alexander Nikolaevich
- Language
- Ukrainian
- Release date
- 2021
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This book is devoted to the process of creating texts of various types. It analyzes both general and specific requirements for copywriters. Those...