This book is based on a course of public lectures given by the Dean of the Faculty of Economics of Moscow State University. M. V. Lomonosov Alexander Auzan on the educational Internet portal Arzamas. Sociocultural economics is a new promising direction in economic science. The well-being of countries is influenced not only by technology, the presence or absence of resources, but also by culture - the values and behavioral attitudes that guide people. Each country has its own cultural code, which was formed under the influence of religion, history, language, climate, agricultural technology, etc.Over the past decades, economists have learned not only to measure the characteristics of culture, but also to use them to correct the cultural code of the country and accelerate economic growth.Publisher's layout saved in a4.pdf format.