Advertising by motion pictures
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"Advertising in Cinema" is a book written by Ernest A. Dench, in which the author explores the role of cinema in advertising. The book reveals the history of the relationship between cinema and advertising, and also analyzes the influence of cinema advertising on viewers. Dench details the specifics of using cinema in marketing strategies, and also provides examples of successful and unsuccessful cinema advertising campaigns. This book will be a valuable source of information for marketers, advertisers, and anyone interested in the impact of film on the modern advertising industry.
GB/702196/R
Data sheet
- Name of the Author
- Ernest A. Dench
- Language
- English
- Release date
- 2023-03-02
- Title
- Advertising by motion pictures
- Subject
- Advertising
HF
Motion pictures
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"Advertising in Cinema" is a book written by Ernest A. Dench, in which the author explores the role of cinema in advertising. The book reveals the history of th...