Drama, Korean cinema, k-pop, video games, Samsung, Hyundai - these and other Korean words have become firmly embedded in everyday life.Now South Korea is 15th in the global economy, and Seoul looks like a real city of the future! The sales volume of Korean cosmetics is higher than that of Chanel and LVMH, and the Korean video game industry has a quarter of the global market! How did it happen that in just a few decades, South Korea turned from a poor state into an advanced country that won the love and admiration of millions of people?Yuni Hong, a best-selling author translated into 15 languages of the world, tells how the nation , which once banned miniskirts, long hair for men, and rock 'n' roll, could become a massive purveyor of boy bands, soap operas, and the world's most popular smartphone.A4 PDF saved publishing design.