Numerous experience of authors is collected in a book. The works and technologies of acquisition of customers they presented in this book. Knowledge are expounded so that the got information for you will always be actual. Practical tasks are here present, that everybody could not only read information but also fasten it in written form. Most important, what authors wanted to carry - it as correct to think, algorithm of making decision in marketing, criterion of choice of marketing strategy that can be applied in any sphere of business.