The well-known American entrepreneur and author of many cool books Harvey McKay once said: “I think that positions mean nothing. Everyone in my company sells. For us, this is the only way to stay in business.”Igor Mann, a very famous Russian marketer and author of many cool books, and his co-author, marketer Dmitry Turusin, are sure that this is the most reliable way not only to stay in business, but also to achieve significant growth. Even in a crisis. Even if you are sure that your sales have reached the maximum.How to ensure that everyone in the company sells (including those who do not work in it)? Read those and implement. You will be surprised by the results.