Principle of pyramid of Минто®. Gold rules of thinking, business letter and verbal performances
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This book teaches how to effectively write written documents and oral presentations. According to the author's theory, the text of a business document is well perceived only if its ideas are logically interconnected and built according to the pyramid principle. Only such a structure makes the message as accessible as possible for understanding, because thoughts are presented in an order that is optimal for perception. This theory has stood the test of time: the author has been teaching his course for many years in major business schools, universities and companies.Barbara Minto's "Golden Rules" are necessary for everyone who has to deal with the preparation of reports, memos, reports , speeches, presentations, as well as anyone who wants to learn how to express their thoughts as clearly and correctly as possible, regardless of the type of activity.This book was previously published under the title The Golden Rules of Harvard and McKinsey.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/28288501/UA
Data sheet
- Name of the Author
- Минто Barbara
- Language
- Ukrainian
- Age
- 12
- Release date
- 2003
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This book teaches effectively to make writing documents and verbal performances. In obedience to the theory of author, text of business document is well perceived only...