Вилем Флюссер (1920-1991), junior contemporary of Walter Беньямина, one of pioneers of mediaresearches, created an unusual intellectual genre. In form short and elegant philosophical эссеистики he exposes the semantic structures of our everyday world, his major areas and what be going on with them transformations. His analysis is opened out as a phenomenology of surrounding us ordinary things and mechanisms, design and municipal planning. Thus, meeting the offensive of new digital epoch, he discovers, as a clean digital form all anymore threatens to leave materialness of our world in the past. The experience of political catastrophes of the XX century outlived by him unites in paradoxical style of thinking of Флюссера, penetrating historical retrospect and understanding of risks of new civilization for the future of human freedom.