Your online store has a lot of visitors, but most of them leave without making a purchase? Acquisition of new customers and marketing emails do not help increase sales? The situation is familiar to many managers.Here is a book, the authors of which have developed a step-by-step method for optimizing the work of any online store. You will be able to identify the weak points of your site and learn how to develop and comprehensively test a new design of selected pages on an existing audience. The recommendations of the authors are based not only on personal professional experience, but also on examples from the practice of the world's largest companies.The book will be useful to everyone who is responsible for the operation of an online store, from executives to ordinary managers.