The aim of any educating is application. All lectures, books and training, can be divided into practical and valued. Task of the first - to pass concrete skills and knowledge, for example, algorithm that, how to influence an advertisement in "Инстаграме", to prepare a cherry-pie or do a web-site. Task of valued - to create such context and atmosphere, in that a spectator finds ideas, forms persuasions and accepts certain decisions, getting incoming stream of situations, examples and models of behavior for a reflection. In the book I will not give incremental algorithms and formulas of success, but I will create a suitable atmosphere in order that these algorithms lined up and going to your head, not through the sequences stuck by an author, and due to your ability to think and find in heads those answers that need you. I provide with you responsibility for the volume of that value and benefit that you will be able to take away with itself in the process of reading.The publishing layout of book is stored in the format of PDF A4.