Leaders of Google, Apple, Alibaba and other large world companies told in this book, as by means of диджитал-технологий they succeed to hold one's positions and annually to carry out breaches. Cisco wrote this book for стартапов and other companies before that the question of height stands in the epoch of changes. Reading this book, you will be able to apply experience of such giants, as Uber, Xiaomi and WhatsApp, to improve the product, client service, marketing and anymore to earn. Authors suggest to inculcate digital technologies today or to die tomorrow, giving the market share to little, but technological стартапу.