In 30th of the last century there is the name of Брюса Бартона - fantastically successful ad maker of America - it was at all on hearing. Many ad makers of contemporaneity name him the most considerable copywriter of the XX century. Бартон opened to the world архетип of ideal housewife Betty Крокер and worked out the famous logotype of General Electric as two casebound letters of G and E. The advertisement slogans and campaigns worked out by him became one of most effective and memorizable.Author of the numerous best sellers Joe Витале tells about a legendary maker-revolutionary and his principles. Before you an unique instrument is for саморазвития and advancement of business. There are not simply secrets of effective advertisement in a book - she will reveal secret succeeding in all spheres of life.A book is intended not only to the specialists in area of advertisement, she will be useful to the wide circle readers.