A book "Psychological bases of trade business" is balance of the large theoretical and practical work of author of д. пс.н., проф. А.А.Шевцова and groups of the people interested in this theme. Undertaken by them studies of business capabilities, generalized and intelligent during an interdisciplinary conference in НГУЭУ of April, 25-26 2017, allowed to set the problem of development of textbook of trade business coming from the psychological options of market, but not to economic industry. In other words, it is a not textbook of state trade, and manual for persons interested to force one's way through to the market in modern terms.Fundamental position of author, distinguishing him from the similar sort of editions, consists in that must writing of textbooks and methodologies of trade business be preceded philosophical and psychological working of material, allowing not to conduct training and develop skills, and changing world view. This book is an attempt of development of philosophical and psychological пропедевтики of Beginning of trade business.