It is history about that, how a worth one the copeck product became basis of serious business. And yet it is biography of active man making numb for a private enterprise in soviet camps, and then building the own brands of "Ростагроэкспорт" and "Б. Ю. Александров".Boris Александров tells about a soviet enterprise, commerce in the years of alteration, business features in new Russia. Divided by remembrances from the personal lives and gives advices, how to become a successful and happy man.