Jean Бодрийяр (1929-2007) is an inventor of terms "hyperreality" and "simulacrum", "great провокатор" of modern philosophy, author of works quite changing self attitude toward life of modern society, one of the most meaningful thinkers of epoch of post-modernism that, actually, many researchers consider not differently as by the "father-creator" of post-modernism philosophy. Politics and economy, culture and mass-media, art and even fashion - here only little, on what, freely or involuntarily, it was succeeded radically to influence Бодрийяру.Society of consumption is society of self-deceit. Society that pursues after the senseless and unconscious illusion of happiness. Society in that the necessity of consumption a long ago already became an irrational end in itself, "industry of beauty" equated a woman body with a "commodity", and "philosophy of success" cheapens human individuality.Work of Jean Бодрийяра, going out in 1970, blew up attitude of young intellectual persons of the whole world interpreted literally. The absolute justice of this book is every day proved in our time by life of the modern civilized countries - with her дауншифтингом and "realized consumption", non-acceptance of "cult of luxury", return to the non-material values, bloom of feminism and even slow by death of "industry of high fashion" and "industry of beauty".In the format of a4.pdf is stored publishing layout.