On the pages of book Michael Бейрут reflects about history and directions of design, about an own way in a profession, about types and color, architecture, imitations and поп-культуре, customer relations, about the house of the childhood, "Clan of Soprano" and logotype of presidential campaign of Hillary Clinton. Long-term experience helps Beirut deeply to analyse an object and writing is simple here, clear and with a humour.It is a book for graphic designers, арт-директоров, students of profile institutions of higher learning, and also for those, who the world of graphic design and experience of one of the best designers of the world interesting.In Russian language published first.