The "mobile marketing" is counted both on professionals and on novices - a simple language and analysis of examples from practice will allow even to those, who in the first time puts shoulder to wheel, quickly to master an object. Daniel Роулс tells about principles of work in a mobile environment: as correct to project an appendix or mobile web site, how to attract clients from social networks and plan email- distribution. Analysing technology of communication of fellow creature fields (NFC) and QR- of коды, an author reflects about possibilities of virtual and complemented reality - headily collecting popularity front-rank marketing instruments.A book is addressed to the businessmen, marketing specialists and all, who is interested in electronic commerce and advertisement.