Even if there is in the world a book that can become reason of extraordinary jerk in a career and business, you get on the her hip. The author of "Psychology of consent" Robert Чалдини, social psychologist many years quoted in the world, as if a secret agent, was inculcated in the departments of sales of large corporations. He watched work the best from the best, while did not come to the unexpected conclusion. Genii of negotiations use receptions intuitively, allowing to obtain a necessary result, yet to beginning of process of persuasion. Only imagine, you get the consent of leader to promote a salary to you, barely entering a cabinet to him. Or secure support of partner in a risky project, even not beginning to persuade him. Or try to get from the client of willingness to pay a maximally high price, only-only beginning negotiations. It is a not joke and not marketing trick. It revolutionary methodology, worked out by a brilliant scientist and no less brilliant practical worker.In her you will find:117 inspiring examples from the real business-practice and personal experience of author|7 principles that expose the mechanisms of influence and persuasion|1 grandiose idea based on long-term supervisions and scale social researches.