How did a cultural landscape change after appearance of global supermarket? That did happen with a modern art after Andy Уорхола, with pop music - after Nirvana and MTV, with the cinema - after "Star wars"? And how so important today, when лейбл on your shirt more valuable than her fashion, old concepts of taste and style? Answers for these questions are offered in the book by John Сибрук, колумнист of magazine New Yorker, Harper's Bazaar, GQ, Vanity Fair, Vogue, Village Voice. His research it is a guide-book on a modern culture in that informative noise appears more important than event, quality is equal to actuality, and already nobody is unable to dissociate a product from his positioning, and cultural value - from a market value. Welcome to the world of Nobrow! World, in that you live already a long ago, are though afraid to itself herein to confess!In the format of a4.pdf is stored publishing layout.