Coming from the maximum wide understanding of economy as exchange by values, Boris Гройс in the revolutionary book "About new" suggests to understand an innovation as act of the negative following of tradition, id est as a dialectical act of breaking/ of withholding of one or another historical form of production and exchange. The negative following of tradition, or creation of new works despite traditional standards, the banal translates and ordinary from the plan of daily occurence in a cultural context and changes to the same disposition old and new. Comes forward the ideal example of similar metamorphosis at Гройса of реди-мейд Marcel Дюшана, becoming in his book the standard of dialectics new and old, ordinary (banal) and cultural (valuable). The real edition is the first complete edition of book. Translation is collated by an author with the German original and plugs in itself specially written to them preface to Russian edition.