A question about the source of additional profit always was central at the exposure of essence of enterprise. For the study of the dynamic and structurally vast system beginning is necessary from cognition to essence. Getting to know essence, defining internal potential and his external display it is possible clear to present a structure and logically to show out the dynamics of the phenomenon. Specifying research, by the study of separate elements, and exposing причинно-следственную connection of the dynamic state of the phenomenon and surrounding him world. International enterprise as the phenomenon participating to activity in many spheres of public life. Cognition of his essence will allow to all subjects to co-ordinate internal psychical processes and surrounding reality. A consumer uses possibility of access to the world commodities. A businessman presents to criticism and incarnates it innovative ideas. A businessman will realize commercial projects in practice. The state creates terms for development of personality and influences политико-экономическими methods on transfrontal commodity-money streams, international calculations.