Every day by means of advertisement a consumer gets more than 10 thousand trade suggestions. How to define, what from them will hit the mark exactly, and what will pass by?This book on that, how researches of brain help to attract attention customer and increase sales. Authors offer the effective techniques of creation of memorizable presentations able to have influence on potential clients, to compel them to accept emotional decision and to rationalize him. "Training on нейромаркетингу" is called to promote ability of companies to influence on consciousness of consumers and teach to create effective marketing strategies.